Wednesday, March 12, 2014

Fill your vacation home bookings!

If you own a investment vacation home in Florida, Hilton Head, or some other coastal vacation spot, you are probably taking a serious look at your availability calendar right about now. By this time most vacationers have long since booked with their "usual place," and you are down to those who are looking for a change or who have decided on a whim to take a vacation this spring break or summer. This is the perfect opportunity for you to win over some new folks. Here are a few things you can do to woo your new "regular."

1. Refresh your the space

Giving your investment vacation home a fresh look can fit into any budget you set. Depending on your needs, you could go simple and replace some lamps and rugs, or you could go all out and really give your beach house a makeover. You don't have to go for the whole thing ... just a few changes like these owners made can create a huge difference!

Beach house before makeover

Beach house after makeover

2. Stage it for vacationers

Take a page from the book of professional Realtors, who have long known the benefits of staging a home for selling. Some of the pre-work associated with the staging is perhaps the most beneficial: decluttering, deep cleaning, and adding light to the space. Just because you're not selling doesn't mean you aren't "selling" your home ... your customer is simply purchasing your home for a shorter period of time. Check out this link for a list of benefits to staging your home.

White beach house interior

3. Update photos on your websites

Take a good, hard look at how you advertise your beach home. Many, many vacation rental websites have outdated software and photos, and they may be a reflection on your beach rental. At least update them with larger, hi resolution depictions of a vacation home (your vacation home) that will promise them a stay in a freshly updated home that will truly feel like the luxury vacation home they are searching for.